Virtual Collective Courses

October 20, 2021

Know Your Data, Know Your Customer

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Know Your Data, Know Your Customer Course Title Graphic

Course Information

Tracks:

Course Instructor

Melody Jennings Bowers Melody Jennings Bowers Author
 

Know Your Data, Know Your Customer

$197.00
 
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1 Start Here

Know Your Data, Know Your Customer - Course Feature Image
1.0 INTRO | Welcome

Welcome to Module One: Intro to Data Collection!
How To Navigate This Course Title Graphic
1.1 LESSON | How to Navigate

How to find your way around.

2 Mission Statement + Value Proposition 

2.0 INTRO | Mission Statement + Value Proposition

Value Propositions and Mission Statements serve different purposes.
Define Your Mission Statement Hero
2.1 LESSON | Define Your Mission Statement

This is the Why for YOU and your company.
Write Your Mission Statement Hero
2.2 EXERCISE | Write Your Mission Statement

Define your big picture.
Define Your Value Proposition Hero
2.3 LESSON | Define Your Value Proposition

This is your CUSTOMER’S What, How, Who, Why.
Write Your Value Proposition Hero
2.4 EXERCISE | Write Your Value Proposition

Define the filter you should view everything through.

3 Customer Personas

3.0 INTRO | Customer Personas

Don’t miss your mark.
Define Your Customer Persona | Lesson 3.1
3.1 LESSON | Define Your Customer

Marketing to everyone is expensive.
Describe Your Customer | Exercise 3.2
3.2 EXERCISE | Describe Your Customer

Know exactly who you are talking to.

4 Next Steps

4.0 INTRO | Next Steps
Next Steps Now what? You’ve just learned some of the most important and meaningful information you can ever learn about your business. In this section, we're going to review what we've covered in this course and talk about ways you can start using the information you have gathered. Let's pause for just a minute here. [...]
Course Review | Lesson 4.1
4.1 LESSON | Review
DOWNLOAD THE PDF WORKSHEET FOR THIS LESSON HERE Let's Review We’re hoping that everything you’ve learned in this course so far has opened up a whole new way of thinking about how to reach more customers for your business. With a clear message and a well-defined customer in mind, you’ll see that it’s a lot [...]
Review Quiz Exercise 4.2 Hero
4.2 EXERCISE | Review Quiz 
DOWNLOAD THE PDF WORKSHEET FOR THIS LESSON HERE   KYDKYC: Course Review Quiz Exercise Every website should have an easy-to-locate and easy-to-understand ______ ______.* a) eCommerce shop b) privacy policy c) blog post d) resource guide A value proposition is all about you and why you think your business is valuable. a) True b) False [...]