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  • Know Your Data, Know Your Customer

    Know Your Data, Know Your Customer

    Melody Jennings Bowers Melody Jennings Bowers

Course Outline

  • 1 Start Here
    • 1.0 INTRO | Welcome
    • 1.1 LESSON | How to Navigate
  • 2 Mission Statement + Value Proposition 
    • 2.0 INTRO | Mission Statement + Value Proposition
    • 2.1 LESSON | Define Your Mission Statement
    • 2.2 EXERCISE | Write Your Mission Statement
    • 2.3 LESSON | Define Your Value Proposition
    • 2.4 EXERCISE | Write Your Value Proposition
  • 3 Customer Personas
    • 3.0 INTRO | Customer Personas
    • 3.1 LESSON | Define Your Customer
    • 3.2 EXERCISE | Describe Your Customer
  • 4 Next Steps
    • 4.0 INTRO | Next Steps
    • 4.1 LESSON | Review
    • 4.2 EXERCISE | Review Quiz 
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